Menswear and nautical-inspired accessories designed in Madrid and produced across Spanish workshops.
HOOK is a Madrid-based menswear label that designs in the city and produces in Spanish workshops. The catalogue covers shirts, blazers, jackets, knitwear, polo shirts, t-shirts, sweatshirts, trousers, and a broad accessories range with anchor bracelets, sunglasses cords, caps, ties, and watches. Sunglasses cords are made in ten different materials, from leather and nautical rope to cork, ethnic weave, shell, and chain. Some HOOK sweaters use English wool from Z. Hinchliffe & Sons, an official supplier to the British Royal Family. Cotton t-shirts carry organic certification. The brand describes its production as locally based, under decent working conditions, with a focus on minimising environmental impact. The HOOK shop sits at Calle Argensola, 5, in central Madrid, and ships internationally. Vocabulary borrowed from sailing runs through the line: anchor closures, hook closures, knots, and nautical rope reappear across both clothing details and accessories.
The Madrid storefront on Calle Argensola anchors a small line of menswear and accessories, all produced in Spain. Sunglasses cords come in ten different materials, from leather and nautical rope to cork, ethnic weave, shell, and chain. Bracelets follow the same nautical logic, with anchor and hook closures running through the catalogue. Some sweaters are made from English wool sourced at Z. Hinchliffe & Sons, an official supplier to the British Royal Family. The single shop in central Madrid stays the centre of the operation.
