Underwear

Men's underwear is often seen as a commodity, but it is really the result of textile engineering, industrial heritage, and everyday comfort. 

Across Europe, a small number of brands still design and manufacture underwear locally, drawing on regional knitwear traditions, specialised factories, and long-standing textile ecosystems.

This collection brings together European men’s underwear brands that maintain production close to their origins, whether in France, Italy, Portugal, Germany, or Eastern Europe. Some operate at industrial scale, others at a more artisanal level, but all reflect a commitment to materials, construction, and traceable manufacturing.

From circular-knit cotton jerseys developed in historic textile basins to premium long-staple cottons and technical blends, these brands illustrate how European underwear production balances durability, fit, and discreet design. Rather than focusing on fashion cycles, most of these labels prioritise structure, fibre quality, and long-term wearability.

This selection is curated for those interested in understanding where garments are made, how industrial know-how survives in Europe, and why underwear remains one of the last segments where regional manufacturing still quietly persists.