Privacy policy

Privacy Policy

Last updated: July 8, 2026

CollectionEU operates the website www.collectioneu.com and related services in order to provide a curated brand discovery and editorial platform highlighting European brands and connecting visitors with the official websites of those brands.

CollectionEU is powered by Shopify, which enables us to operate the Website, process orders for CollectionEU services, manage payments, provide technical functionality, and improve the services offered through the Website.

This Privacy Policy explains how CollectionEU collects, uses, stores, and discloses personal information when you visit the Website, use our services, place an order for a CollectionEU service, submit a form, communicate with us, or otherwise interact with CollectionEU.

CollectionEU does not directly sell the products of the brands listed on the Website. When you purchase a product from a brand’s official website, the processing of your personal data in connection with that purchase is governed by the privacy policy of that brand or seller.

1. Data Controller

The data controller is CollectionEU, a société par actions simplifiée unipersonnelle (SASU) with a share capital of 1000 euros, registered with the Roanne Trade and Companies Register under number 107 004 228, with registered office at 18 Chemin du Puits de la Garde, 42370 Saint-Haon-le-Châtel, France, intra-community VAT number FR23107004228.

For any question relating to this Privacy Policy or the exercise of your rights, you may contact us at: contact@collectioneu.com.

2. Personal Information We Collect

Depending on how you interact with CollectionEU, we may collect or process the following categories of personal information:

  • Contact details, such as name, company name, postal address, billing address, phone number, and email address;
  • Professional information, such as company name, brand name, role, website, country, SIREN number or equivalent business identification number, and VAT number where applicable;
  • Payment and billing information, such as transaction details, payment confirmation, billing information, and payment status. Payment card details may be processed by Shopify Payments or other payment providers and are not stored directly by CollectionEU;
  • Account information, if you create or use an account on the Website, such as username, preferences, and account settings;
  • Brand and listing information, such as texts, images, logos, brand descriptions, product or collection information, manufacturing details, and other materials submitted for the creation or management of a CollectionEU listing;
  • Communications with us, including emails, forms, support requests, commercial exchanges, and information voluntarily provided in messages;
  • Device and technical information, such as IP address, browser type, device information, operating system, network connection, cookies, and similar identifiers;
  • Usage information, such as pages viewed, links clicked, interactions with the Website, forms submitted, browsing activity, and approximate location derived from technical data.

3. Sources of Personal Information

We may collect personal information from the following sources:

  • directly from you, when you visit the Website, submit a form, place an order, communicate with us, or provide information for a brand listing;
  • automatically through the Website, including through cookies and similar technologies;
  • from Shopify and other technical service providers involved in operating the Website, processing payments, providing analytics, or enabling communication tools;
  • from publicly available sources, such as official brand websites, public social media profiles, business registers, press materials, or other public information, where relevant to the editorial activity of CollectionEU;
  • from partners or third parties, where lawful and relevant to the services provided by CollectionEU.

4. How We Use Personal Information

We use personal information for the following purposes:

  • Providing and managing the services, including processing orders for CollectionEU services, creating and managing brand listings, providing visibility options, managing subscriptions, processing payments, issuing invoices, and communicating with Clients;
  • Editorial and commercial management, including reviewing brand information, assessing eligibility for listing, preparing brand profiles, translations, editorial content, and visibility campaigns;
  • Customer support and communication, including responding to inquiries, support requests, refund requests, listing updates, and business communications;
  • Marketing and communication, including sending newsletters, updates, commercial communications, and information about CollectionEU services, where permitted by law;
  • Website operation and improvement, including analytics, performance monitoring, security, debugging, technical maintenance, and improving the user experience;
  • Security and fraud prevention, including detecting, preventing, and investigating fraudulent, unlawful, unsafe, or malicious activity;
  • Legal and administrative purposes, including complying with legal obligations, accounting obligations, tax obligations, responding to lawful requests, enforcing our terms, and managing potential disputes.

5. Legal Bases for Processing

Where the GDPR applies, we process personal information on one or more of the following legal bases:

  • Performance of a contract, where processing is necessary to provide CollectionEU services, manage orders, subscriptions, payments, invoices, or Client relationships;
  • Legitimate interests, including operating and improving the Website, managing professional relationships, ensuring security, preventing fraud, developing CollectionEU, and conducting B2B communications;
  • Consent, where required, for example for certain cookies, marketing communications, or optional features;
  • Legal obligations, including accounting, tax, compliance, and regulatory obligations.

6. How We Share Personal Information

We may disclose personal information to third parties where necessary and lawful, including:

  • Shopify, which hosts the Website and provides technical infrastructure, checkout, payment, analytics, and related services;
  • Payment providers, including Shopify Payments or other payment processors, for payment processing and fraud prevention;
  • Technical service providers, including hosting, IT management, email delivery, analytics, security, cloud storage, and maintenance providers;
  • Marketing and communication providers, where used to send newsletters, manage campaigns, measure performance, or communicate with Clients and visitors;
  • Professional advisers, including accountants, lawyers, auditors, or insurers, where necessary for legal, accounting, tax, or business purposes;
  • Public authorities or courts, where required by law, legal process, or to protect our rights;
  • Business partners or successors, in connection with a business transaction, restructuring, transfer, merger, or similar operation.

We do not sell personal information to advertisers.

7. Relationship with Shopify

The Website is hosted and operated through Shopify. Shopify may collect and process personal information relating to your access to and use of the Website in order to provide, secure, maintain, and improve Shopify services.

Information submitted through the Website may be transmitted to Shopify and to third-party providers used by Shopify or CollectionEU. These providers may be located in countries other than your country of residence.

Shopify may also process certain personal information for its own purposes, including to provide and improve its services, protect its platform, and offer enhanced features. For more information, you may consult Shopify’s own privacy documentation.

8. Cookies and Similar Technologies

The Website may use cookies and similar technologies to operate the Website, remember preferences, analyze traffic, improve performance, secure the Website, and, where applicable, support marketing or advertising features.

Where required by law, non-essential cookies are used only with your consent. You may manage your cookie preferences through the tools made available on the Website or through your browser settings.

9. Marketing Communications

We may send professional communications relating to CollectionEU, its services, updates, brand discovery, editorial content, or commercial offers.

You may opt out of marketing emails at any time by using the unsubscribe link included in our emails or by contacting us at contact@collectioneu.com.

Even if you opt out of marketing communications, we may still send non-marketing messages relating to your account, orders, invoices, subscriptions, legal notices, or ongoing services.

10. Third-Party Websites and Links

The Website may contain links to websites operated by third parties, including the official websites of brands listed on CollectionEU.

CollectionEU is not responsible for the privacy practices, security, content, or policies of third-party websites. When you follow a link to a third-party website, you should review that website’s own privacy policy and terms.

11. Retention of Personal Information

We retain personal information only for as long as necessary for the purposes for which it was collected, including to provide the services, maintain business records, comply with legal, accounting and tax obligations, resolve disputes, and enforce our agreements.

The applicable retention periods may vary depending on the category of data and the nature of the relationship. In general, CollectionEU applies the following retention periods:

  • Accounting, invoicing and tax records: retained for ten (10) years from the end of the relevant financial year, in accordance with applicable accounting and tax obligations;
  • Client relationship data: retained for the duration of the contractual relationship, then archived for the applicable limitation period, generally five (5) years after the end of the relationship;
  • Prospect and commercial contact data: retained for three (3) years from the last meaningful contact or interaction with the prospect, unless the person objects earlier;
  • Brand listing and editorial information: retained for the duration necessary to provide and maintain the relevant service, and, where applicable, for archiving, evidence, continuity of the Website, or legitimate editorial purposes;
  • Payment data: processed by payment service providers and retained according to their own legal and security obligations. CollectionEU does not directly store full payment card details;
  • Cookie consent records: retained for approximately six (6) months;
  • Cookies and similar trackers: retained for a maximum of thirteen (13) months, unless a shorter period applies or renewal of consent is required.

At the end of the applicable retention period, personal information is deleted, anonymized, or archived where necessary to comply with legal obligations, establish evidence, or protect the rights and legitimate interests of CollectionEU.

12. Security

We implement reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

13. International Transfers

Personal information may be transferred, stored, or processed outside your country of residence, including outside the European Economic Area.

Where required, such transfers are based on appropriate safeguards, such as adequacy decisions, standard contractual clauses, or other recognized transfer mechanisms under applicable data protection laws.

14. Your Rights

Depending on where you live and subject to applicable law, you may have the following rights regarding your personal information:

  • right of access;
  • right to rectification;
  • right to erasure;
  • right to object to processing;
  • right to restriction of processing;
  • right to data portability;
  • right to withdraw consent where processing is based on consent;
  • right to lodge a complaint with a competent data protection authority.

For individuals located in France, you also have the right to define instructions regarding the storage, deletion, and communication of your personal data after your death, in accordance with the French Data Protection Act.

You may exercise these rights by contacting us at contact@collectioneu.com. We may need to verify your identity before processing your request.

15. Children’s Data

The Website and services are not intended for children. We do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.

16. Complaints

If you have a complaint about how we process your personal information, please contact us first at contact@collectioneu.com.

If you are located in France, you may also lodge a complaint with the Commission Nationale de l’Informatique et des Libertés (CNIL), the French data protection authority.

If you are located in another country within the European Economic Area, you may lodge a complaint with your local data protection supervisory authority.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, tools, service providers, or legal obligations.

The updated version will be posted on the Website with a revised “Last updated” date.

18. Contact

If you have any questions about this Privacy Policy or wish to exercise your rights, you may contact us:

  • by email at contact@collectioneu.com;
  • by post at CollectionEU SASU, 18 Chemin du Puits de la Garde, 42370 Saint-Haon-le-Châtel, France.