About us

CollectionEU was born from a simple observation: finding brands that truly manufacture in Europe has become unnecessarily difficult.

Labels are vague. Claims are often imprecise. “Designed in Europe” is frequently mistaken for “made in Europe”. And yet, for many people, where something is made still matters. Not as a slogan, but as a concrete indicator of quality, durability, working conditions, and coherence.

CollectionEU exists to make this landscape clearer.

A curated approach, not a marketplace

CollectionEU is not a traditional e-commerce platform and not a generic marketplace. It is a curated editorial project. Each brand presented here is selected based on a primary criterion: actual manufacturing in Europe with a focus on true local production in the home country.

That criterion comes first. Everything else follows.

The goal is not to list everything, but to select carefully. To take the time to understand where products are made, how production is organised, and what kind of know-how is involved. Some brands manufacture entirely in one country, others rely on specialised workshops across different European regions. What matters is transparency and consistency.

Making European manufacturing understandable

European production is not a single model. It is a network of skills, regions, and traditions. Knitwear in Portugal does not follow the same logic as denim in Italy or footwear in Spain. CollectionEU aims to document these differences without simplifying them.

Alongside brand selections, the site offers contextual content that helps readers understand materials, techniques, and production choices. This includes explanations of fabrics, manufacturing processes, and textile traditions. This content exists to support informed discovery. It is not the core of the project, but a tool to make better sense of what is being presented.

Independence and editorial integrity

CollectionEU is editorially independent. Brand inclusion is never automatic. When affiliate links are used, they serve a practical purpose: allowing readers to continue their exploration directly with the brands presented. These links never dictate selection or editorial tone.

The intention is to build long-term trust. Recommendations are made carefully, with restraint, and only when they align with the values of the platform.

A platform for thoughtful discovery

The audience of CollectionEU is not looking for trends or shortcuts. It is made of people who care about what they wear and use, who prefer fewer things chosen well, and who value clarity over abundance.

CollectionEU is designed as a space for discovery rather than persuasion. A place to learn, to compare quietly, and to identify brands that share a commitment to European manufacturing and lasting quality.

This project grows slowly, by design. New brands are added when they fit. New content is published when it adds something meaningful. The ambition is not scale, but coherence.