Men's underwear, swimwear and lifestyle clothing, designed and manufactured in Barcelona since 2006.
Barcelona, 2006. ES Collection began there and stayed there, and DENIER S.L., the company that owns and runs the label, still keeps design, sampling and manufacturing in the same city rather than sending the work abroad, which in men's underwear and swimwear is now the exception rather than the rule.
The range covers underwear, swimwear, sexywear, sportswear, casualwear and relaxwear, with accessories and a self-care line alongside. Construction is where the effort goes. A set of in-house shapewear systems, Pack Up, Push Up, U-Shape, Molded, Kango and Back Up, governs the pouch, the seam placement and the silhouette; each is a distinct build rather than one garment relabelled.
Recycled fibre runs through a good part of the catalogue. Boxers, briefs, shorts, trunks, thongs and bikini cuts are made from recycled plastic bottles recovered from the sea, and the brand states that all products are designed and manufactured in Spain.
Nothing about the design register is coy. The cuts are close, the palette turns over quickly, and the label writes for a customer it has defined precisely rather than for a generic modern man. Uncommon clarity, for a category that usually hedges.
Fourteen shops carry the label, from the Barcelona flagship on Consell de Cent to Madrid, Valencia, Alicante, Sitges, Torremolinos, Maspalomas, Milan, Paris, Budapest, Athens, Dallas, Johannesburg and Cape Town. Addicted, the younger sibling label launched in 2009, works out of the same house.
Design, sampling and production all sit in Barcelona, which is unusual now in this category. The shapewear builds are the brand's own, not bought in. Recycled bottles pulled from the sea feed the boxers, briefs and swim cuts. Fourteen own boutiques, from Consell de Cent to Cape Town.
