Merz b. Schwanen is one of Germany's most popular heritage clothing brands. The company has worked hard to bring back traditional craftsmanship. The brand was first started in 1911 in the Swabian Alps. In the 2010s, it was brought back to life with the goal of preserving authentic loop-wheel knitting, a technique that is almost extinct but makes fabrics that are very soft, strong, and breathable. Today, Merz b. Schwanen is a symbol of design that lasts, honest production, and respect for the craft.

Merz b. Schwanen offers T-shirts, sweatshirts, and other basic items with a unique, almost hand-made texture. Merz b. Schwanen combines this heritage production with responsibly sourced natural fibers like organic cotton, linen, and merino wool. This keeps the whole process open and based on European know-how.

The brand is very traditional, but it also embraces modern design. Its collections mix authentic historical pieces with clean, modern lines to make pieces that feel both old and new. Everything is made in a fair way, mostly in Germany, which helps local textile communities and makes sure that the business will last for a long time. Check the fabrication country as some products are made elsewhere in Europe.

Merz b. Schwanen makes clothes that will last, look good as they get older, and can be worn in any season. Every piece, from a loop-wheel crewneck to a perfectly cut T-shirt, has the quiet elegance of true craftsmanship.