Le Slip Français is a French brand of underwear and clothes that started in the early 2010s and became a symbol of the "Made in France" movement. Guillaume Gibault started the brand with a simple goal: to show that it was still possible to make textiles locally in a world that was becoming more globalized.

The brand makes a lot of different types of underwear, clothing, and accessories for both men and women. It does this by working with a network of French workshops and manufacturers. The French textile industry today is based on a network of specialized expertise rather than a single, vertically integrated structure. This distributed approach reflects that.

At first glance, Le Slip Français looks like a lifestyle brand that is very focused on identity. But its location is also industrial and cultural. It acts as a symbolic relocation agent, bringing attention to traceability, local manufacturing, and education about pricing and production. The brand has also changed its business model by changing its prices and volumes to reach more people while still staying true to its French roots.

So, Le Slip Français has a unique place in the European textile industry. It is in the middle of a well-known brand, a cultural project focused on "Made in France," and a key player in setting up a network of local workshops. This duality makes it a good example of how a brand can change how people think about local production in modern fashion.