Petroleum Studio is a Danish brand that makes knitwear and other lifestyle items. It is known for its bold use of color and graphic patterns, as well as its strong commitment to making things in a way that is good for the environment. Designer Dan Vaarskov started the brand in the 1990s. It has always been about a slower, more responsible way to dress, long before sustainability became a big deal.
Petroleum Studio makes small batches of knitwear mostly from deadstock cotton from Europe, which gives each piece a unique and limited look. Production happens in Denmark, at one of the last clothing factories in the country. This lets the company keep a close eye on quality and working conditions.
Designs are fun and wearable at the same time. They use fun stripes, color blocking, and strong visual identities, and they are made to last. Petroleum Studio is a modern form of craftsmanship that values durability, ethics, and design integrity. It does this by combining creativity with material reuse and local manufacturing.