Why we love this brand
Founded by designer Maarten Lambach, trained at Antwerp's Royal Academy of Fine Arts, Lovetrigger works from a creative hub in Amsterdam West where craft is shared across generations. The label blends street culture with couture finishing, drawing on Japanese restraint: silence, tension, simplicity. Garments are produced in small runs from organic cotton, recycled fibres and deadstock fabrics, with on-demand production limiting waste. Each piece carries the texture of its making, intended to last beyond seasons rather than chase them.
