The Best Underwear Brands for Men

Let’s face it, finding a great pair of underwear for men can make or break your day. When your basics feel right, you feel more confident, comfortable, and ready to handle whatever comes your way. That’s why it’s worth paying attention to what you wear underneath it all. If you appreciate real quality and timeless style, you can’t go wrong with European-made underwear. These brands mix old-school craftsmanship with smart ideas and honestly, it shows.

In this guide, we’ll share six standout European underwear brands that are raising the bar. Each has its own unique story and approach, but they’re all serious about awesome materials, top-tier comfort, and ethical manufacturing. If you’re thinking about upgrading your drawer, jump in the best men’s underwear brands are here to help you feel your best.

Garçon Français (France)

If you love a little flair in your closet (or in your underwear drawer), Garçon Français is worth a look. Everything is made entirely in France, from weaving the fabric to sewing that last stitch. The brand is all about color, comfort, and showing off a bit of French style and pride.

They use soft cotton-elastane blends that feel great and keep their shape all day. Plus, keeping production in Troyes (basically the heart of French textiles) supports local tradition and cuts down on shipping emissions. If you want underwear that’s as fun and vibrant as it is comfortable, Garçons Français should be on your radar.

Zimmerli of Switzerland (Switzerland)

When it comes to luxury underwear, Zimmerli is in a class of its own. Since 1871, this Swiss brand has been quietly making some of the world’s most comfortable underwear. The philosophy is simple: True luxury should be felt, not just seen. And you can feel the difference here.

Zimmerli's pieces use ultra-premium fibers like Pima cotton and MicroModal, carefully finished for that extra-soft, silky feel. Their process is hands-on, with up to 18 steps for each garment! If you want underwear that feels downright indulgent and lasts forever, Zimmerli is the way to go.

Fleurs Pois et Cie (France)

Who says basics have to be boring? Fleurs Pois et Cie brings personality and a sense of fun to the mix. Think classic French style with a twist—like playful polka dots (“pois”) and patterns that make your morning routine a bit brighter.

Quality is still at the heart of things here. The brand uses top-tier cotton for a soft, comfy fit that holds up wash after wash. With careful production and charming designs, these are the kind of basics you reach for when you want a little more pep in your step.

Berlin Underwear (Germany)

Berlin Underwear truly lives up to its name: sleek, modern, and a little edgy—just like the German capital. The focus is on minimalism, comfort, and a great everyday fit. You’ll find clean lines, muted tones, and the kind of design that never goes out of style.

Each pair is made with high-quality materials that feel good from morning until night. Berlin Underwear is perfect if you’re after effortless style and comfort, with a cool, urban twist.

Slip Belge (Belgium)

Slip Belge brings some much-needed fun (and ethics) to men’s underwear. Founded on a mission to bring textile production back to Belgium, the brand offers a variety of designs.

They’re big on sustainability, using organic cotton and local production to keep things transparent and eco-friendly. The fit is classic, and comfort is a given, but what really makes Slip Belge stand out is its community vibe and commitment to doing things better. If you want great underwear and a clear conscience, check them out.

ZD Zero Defects (Spain)

For over 100 years, ZD Zero Defects has been perfecting what it calls a “second skin” feeling. And they mean it, their underwear is famous for being insanely comfy, with no seams in all the right places. Everything is crafted in Spain for maximum quality control.

ZD’s secret? They use unique yarns like Egyptian cotton and even soy fiber, which is super soft, antibacterial, and planet-friendly. If you deal with sensitive skin or just appreciate thoughtful design, you’ll definitely notice the difference with ZD Zero Defects.

Elevate Your Essentials

So, why settle for basic when you can have the best? These six European brands make underwear that looks good, feels great, and last, no compromises. From bold and colorful to subtle and luxurious to planet-friendly and fun, there’s something here for every guy. Investing in quality underwear is an easy way to boost your comfort, style, and even your mood. Trust me, your future self will thank you.